10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.

1. Professional Competence
The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers.
2. Professional Development
The agency is committed to the development of outstanding staff talent through qualifications, craft skills training and Continuous Professional Development (CPD).
3. Market Leaders
The agency should be a proven leaders and have comprehensive knowledge in the ethnic and [...]

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