MRA Sets up a new eastern European Division

The multicultural communications specialist agency MRA has added anther feather in their cap by launching a new Eastern European section to target the growing population of people arriving in the UK from the A8 accession states.
The agency, which has been targeting Britain’s diverse multicultural groups for the past 21 years as, been involved in targeting this new wave of migrants who are changing the UK’s landscape forever.
(MRA’s CEO Saad Saraf said)
The agency has run 4 campaigns so far aimed at audiences from Poland, Lithuania, Hungry, Slovakia and Russian.
MRA has adopted an integrated approach in their campaigns deploying non-conventional mediums to reach diverse audiences.
The campaigns involved Press, Radio, Posters, Outdoor, Online marketing and specialist cultural teams visiting churches, bars, catchment areas and events and interact with the audiences attending these venues each week.
The media scene is witnessing a boom and has developed very quickly across all the Eastern European groups and is reflective f the need for language specialist mediums to reach a hard to reach communities.
Online marketing innovation has been adopted by MRA sister agency mradigital which has brought in a number of ne media techniques to target these diverse groups with SMS campaigns, mobile marketing
The campaigns proved a great success for the clients and the take up of services has gone up gradually.
Amongst the Eastern European population in the UK, Polish are the by far the largest group numbering some 2 million people and the total Eastern European universe is estimated to be 3.5 million and increasing.
The majority of Eastern Europeans tend to be of younger age profile (24-45 years old), and for many of them the UK is becoming their second home or they are choosing to live and work in London permanently
The Eastern European communities have access to mother tongue schools, community centres in various regions and churches and they are ideal channel of communications.
The disposable spending power is estimated to be worth 7 billion pounds, financial research suggests that the Polish community in the UK transfers some £2Billion pounds back to their families in Poland.
A number of companies have waken up to the disposable spending power these migrants are bringing and have started tailor made campaigns t attract them as clients.
www.mediareach.co.uk