Cultural groups and migrants usually turn to their own media for information and entertainment when they are in foreign countries.
Ethnic groups consumption of their own specialist media is high as it offers;
• Cultural familiarity – whereby ethnic minority people could see their culture reflected on screen and in the press
• Access to news and entertainment [...]
Archive for November, 2007
Media Consumption & the multicultural communities in the UK.
Posted in Multicultural Marketing and Media on November 12, 2007 | Leave a Comment »
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Posted in Multicultural Marketing and Media on November 12, 2007 | 1 Comment »
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